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Publication

Made in Germany - as a brand and marking Possibilities and restrictions

Title (German)

Made in Germany - als Marke und Kennzeichnung

Abstract

Labelling a product as "Made in Germany" has the effect of implying that the product is of superior quality, with the result that this indication appears to be a quality label encouraging consumers to assume they are buying a high-quality product. Customers associate the indication of geographical origin with certain technical standards and high-quality workmanship, and transfer these characteristics to the corresponding product. As the "Made in Germany" label is considered an indication of quality, its use is linked to a series of admission criteria. This brochure seeks to provide orientation by summarizing the most important requirements.
This publication is the result of cooperation with Brand Finance, a company specialised in monetary brand evaluation. (www.brandfinance.com)

Series DIN Media Pocket
Author Dr. Holger Mühlbauer
Publisher
ISBN 978-3-410-28218-1
Edition 1. edition
Edition 2018-01
Cover Sewn
Format 21,0×10,5 cm
Pages 38 Pages
Medium Print
Original language German , English
Price from 9.80 €